Banerjee, Goutam (2014) Assessing Visibility of Research Organizations: A Fuzzy Analytic Network Process Approach. Journal of Scientific & Industrial Research, 73 (5). pp. 283-289. ISSN 0022-4456

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The Fuzzy Analytic Network Process has been used to assess the visibility of research organization. The priority weights of different elements of a proposed 3-layered analytic network model have revealed that collaborative mode of R&D is the best option to enhance the visibility in public funded research. The major elements which influence visibility in such research system are the concern for customers, brand orientation, nodal role to spread innovation and awareness, human faced, product and technologies and key word friendly websites. The paper presents a proof of concept which can be further strengthened by value additions in the proposed model.

Item Type: Article
Subjects: General
Depositing User: Bidhan Chaudhuri
Date Deposited: 03 Dec 2014 11:14
Last Modified: 03 Dec 2014 11:14

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